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Yelp Advertising for Every Business

Looking for the best marketing company to support and manage your business’ Yelp Ad campaigns? BOOM! Martin Audio Video Services is thrilled to announce we’re an official Yelp Ads Certified Partner! This means Martin AV can now offer this critically important service to all of our clients, no matter how large or small.

What are Yelp Ads?

So what are Yelp Ads? There are two kinds. The first is called Cost-per-click advertising, which is based on performance. This means you pay a fee whenever a Yelp user clicks your ad. The second kind is called Enhance Profile. This is used to upgrade your Yelp Business Page with cool features like image slideshows, a call-to-action button, and a whole lot more. Yelp Ads work wonders for all kinds of businesses, from realtors to auto dealers to plumbers, and more! Check out our local Yelp Ads success stories. And here’s what’s really cool: you don’t need a lot of reviews to see success from Yelp Ads and nearly half of Yelp Advertisers have fewer than 5 reviews when they sign up.

Why does Yelp Work?

If you’re wondering what’s so important about Yelp, then read on, my friend. First, Yelp is a transactional platform that consumers visit when they’re looking to purchase from a local business. Second, Yelp had 94.3M unique visitors on desktop and mobile in the United States alone, and is the 20th most-visited internet property for desktop and mobile combined. Finally, the good folks at Nielsen report that consumers rank Yelp as the #1 review site for finding local businesses, with 79% of those consumers making a purchase within a week after visiting Yelp. Sounds important to us!

Why did Martin AV Partner with Yelp?

Martin Audio Video Services proudly partnered with Yelp because Yelp changed their pricing strategy from Cost per Impression (CPI) to Cost per Click (CPC). This is a major difference, as from now on Yelp only charges you when potential customers actually click on your ad and see you front and center. Before this, Yelp charged even if users only scrolled by without looking at the business.

A more important change is that customers once had to advertise with Yelp directly, paying for a one-year contract. Not any more! Now our clients can advertise with Yelp on a month-to-month basis with no contract! Why stick around if you’re not getting results, right?

What is the Upside?

Martin AV also does its best to negotiate the latest promotions with Yelp. Plus, we give our clients a sign in bonus, and we actively manage your profile page. Our team makes sure that we show your potential customers the right information, the right images, and ultimately convert as many users into paying customers.

Look, here’s the deal. If you sign up with Yelp and commit to a one-year contract, Yelp will gladly give you the tools to advertise, but not the tools to manage your campaign. That’s where Martin AV comes in, because conversion optimization is our expertise. Not only do we make sure the right images and call-to-actions are customized for desktop and mobile devices, but we also massage the right keywords into your texts so that potential customers looking for your specific service or product find you.

We’re looking forward to discussing the many ways we can help you and your business use Yelp to its fullest potential.
Reach out to your Martin Audio Video account manager and we’ll show you how to get started with Yelp Ads right away.

 

Author Tim Prusiak

More posts by Tim Prusiak

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